India is home to 247 million Entrepreneurial Households.
The Epic Opportunity
The EPIC Opportunity is rooted in the untapped economic potential of Entrepreneurial Households—an innovative, resilient segment generating multiple income streams. Often categorized as low-income or bottom-of-the-pyramid, we view them as key drivers of India’s growth over the next two decades.
This 247 million household segment has been misunderstood, undervalued, and overlooked by businesses and investors. As a result, they lack access to essential services such as healthcare, financial loans, education, and investment opportunities, which are crucial for fueling business growth.
Addressing these core needs can unlock their full potential. Our estimates reveal a $100 trillion opportunity over the next 20 years to serve Indian Entrepreneurial Households and harness their economic vibrancy.
The time to act is now.
Learn more about this opportunity in India, our first market.
A Segment Fueling Its Own Growth
Infrastructure Building Blocks in Place
India Is in an Economic Sweet Spot
Join the epic opportunity
Join the epic opportunity
We are on the precipice of a generational opportunity to fuel enduring growth. We invite those who share this vision and are looking to change the status quo, to join us.