The Epic Opportunity
Entrepreneurial Households are a large and vibrant customer segment characterized by their economic resilience, innovativeness, and generation of multiple sources of income.
Once known as bottom-of-the-pyramid and low-income, they have transformed into 250 million households in India alone, and are consistently making smart investments towards their own continued growth.
Despite their drive, success and size, this segment has been misunderstood, undervalued and thus overlooked – resulting in a lack of access to high quality services.
Dive deeper into the EPIC Opportunity in India (our first market) with the EPIC Opportunity Report.
After twenty years of unprecedented economic change, driven by policy changes, financial inclusion and technology innovations, the time is now to comprehensively meet the needs and aspirations of Entrepreneurial Households across India.
