Derived from ~2.5 million data points across 200 districts and 200,000+ villages across India
customer
insights
Scaling businesses that serve Entrepreneurial Households requires effective physical distribution, yet many struggle due to a lack of reliable, actionable data. Traditional distribution decisions are often slow, inefficient, and based on outdated insights, hindering growth.
EPIC World’s suite of Insights products changes this. Powered by advanced data science and on-ground intelligence, our products provide broader, deeper, and more precise insights—speeding up decisions and driving faster, smarter growth. By combining data-driven intelligence with direct customer feedback, we help founders and capital allocators unlock the EPIC Opportunity, reducing inefficiencies and shaving months off their scaling journey.
EPIC Intelligence: Take the Guesswork Out of Distribution
EPIC Intelligence, the first product in our suite, eliminates guesswork in on-ground distribution. For businesses targeting Entrepreneurial Households, decisions around distribution, location, and physical availability are crucial—accounting for 70% of operational costs. Existing data sources are often incomplete, outdated, or irrelevant, making scaling expensive and time-consuming. EPIC Intelligence provides an intuitive interface with rich, data-backed location insights, helping businesses scale efficiently.
Do in days, what takes months
Identify optimal locations for expansion - stores, warehouses, clinics, branches and more
Optimize existing locations - improve productivity and performance
Achieve operational efficiency - build a strong data culture across the enterprise
Features of EPIC Intelligence


Includes curated points of interest, socio-economic data, granular population estimates, and precision polygon mapping

Custom filters to drill down and integrated Google Street View for visual snapshots

To integrate with existing company workflows and to develop data-rich pitch decks
* CTV: Core Transaction Value, a metric developed by EPIC World that shows the true economic vibrancy of Entrepreneurial Households. It takes into account their multiple inflows and outflows. For more details on this metric, please see our FAQs.
EPIC Intelligence in Action

Healthcare Company: Identify High-Potential Locations
Rank and target top locations to expand healthcare services and drive growth.

Financial Services: Enhance Funnel Performance
Optimize funnels at existing locations to boost conversions and customer acquisition.

Education: Map Ideal Product Locations
Find the best locations for each product to maximize impact and reach.

Our products, like our audience, will continuously evolve to drive faster, smarter decision-making, with future updates featuring all-India coverage at the village-level, and enhanced data filters, including overlays such as credit behaviour, consumption patterns, and digital transactions.
EPIC Intelligence is currently in beta with select partner companies and will soon be available to more companies.