customer

insights

Empowering businesses to scale faster
Solving
How can I optimize my distribution decisions that are over 70% of my operational costs today?
How can I validate my business hypotheses with customer feedback and on-ground insights?
How can I navigate markets to expand to when current data is city-focused?
How can I spot gaps or unmet needs for new products or services in semi-urban districts?
How can I optimize my distribution decisions that are over 70% of my operational costs today?

Scaling businesses that serve Entrepreneurial Households requires effective physical distribution, yet many struggle due to a lack of reliable, actionable data. Traditional distribution decisions are often slow, inefficient, and based on outdated insights, hindering growth.

EPIC World’s suite of Insights products changes this. Powered by advanced data science and on-ground intelligence, our products provide broader, deeper, and more precise insights—speeding up decisions and driving faster, smarter growth. By combining data-driven intelligence with direct customer feedback, we help founders and capital allocators unlock the EPIC Opportunity, reducing inefficiencies and shaving months off their scaling journey.

EPIC Intelligence: Take the Guesswork Out of Distribution

EPIC Intelligence, the first product in our suite, eliminates guesswork in on-ground distribution. For businesses targeting Entrepreneurial Households, decisions around distribution, location, and physical availability are crucial—accounting for 70% of operational costs. Existing data sources are often incomplete, outdated, or irrelevant, making scaling expensive and time-consuming. EPIC Intelligence provides an intuitive interface with rich, data-backed location insights, helping businesses scale efficiently.

Do in days, what takes months

Identify optimal locations for expansion - stores, warehouses, clinics, branches and more

Optimize existing locations - improve productivity and performance

Achieve operational efficiency - build a strong data culture across the enterprise

built for businesses solving for entrepreneurial households

Features of EPIC Intelligence

Hyperlocal, actionable insights

Derived from ~2.5 million data points across 200 districts and 200,000+ villages across India

Integrating High EH-High CTV* signal sources

Includes curated points of interest, socio-economic data, granular population estimates, and precision polygon mapping

Intuitive UI for ease of navigation

Custom filters to drill down and integrated Google Street View for visual snapshots

Custom export options

To integrate with existing company workflows and to develop data-rich pitch decks

* EH: Entrepreneurial Household
* CTV: Core Transaction Value, a metric developed by EPIC World that shows the true economic vibrancy of Entrepreneurial Households. It takes into account their multiple inflows and outflows. For more details on this metric, please see our FAQs.

EPIC Intelligence in Action

Healthcare Company: Identify High-Potential Locations
Rank and target top locations to expand healthcare services and drive growth.

Financial Services: Enhance Funnel Performance
Optimize funnels at existing locations to boost conversions and customer acquisition.

Education: Map Ideal Product Locations
Find the best locations for each product to maximize impact and reach.

EPIC Intelligence was built to bring the vibrancy of the Entrepreneurial Household to boardrooms, at scale.

"EPIC Intelligence is the quantitative voice of the Entrepreneurial Household, revealing economic potential beyond traditional metrics. It equips entire organizations—from CXOs to sales teams, marketing to finance—to refine expansion strategies and track performance in a fast-changing market."

Kartik Parija
Co-founder at EPIC World
The Intelligence Roadmap

Our products, like our audience, will continuously evolve to drive faster, smarter decision-making, with future updates featuring all-India coverage at the village-level, and enhanced data filters, including overlays such as credit behaviour, consumption patterns, and digital transactions.

EPIC Intelligence is currently in beta with select partner companies and will soon be available to more companies.